Dillard University in New Orleans, Louisiana, recorded $424,798 in spending for men’s basketball during 2024, the U.S. Department of Education reports. This amount is $1,057,690 less than the Louisiana state average of $1,482,488.
The expenditure represented 12.1% of total sports team expenses at the university in 2024.
Since 2010, Dillard University’s overall sports-related spending has climbed by 177.4%.
Basketball is among the most prominent college sports in the U.S. alongside football, with major NCAA teams attracting large audiences both in the stands and on television—numbers that can rival NBA viewership. Annual tournaments like March Madness consistently draw millions of viewers.
The landscape of college athletics shifted after a federal settlement permitted direct revenue sharing with student-athletes for the first time. The agreement further mandates the NCAA to pay $2.8 billion in back damages over 10 years to athletes who played from 2016 onward.
By 2022, following ongoing legal and legislative efforts, student-athletes were granted the ability to earn income from their names, images and likenesses through updated state laws and a revised NCAA policy.
The NCAA generated approximately $900 million in revenue during fiscal 2024 from March Madness and associated Division I men’s basketball tournament media rights, making basketball its top source of earnings.
| Year | Basketball team’s expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2020 | $439,498 | 25.2% |
| 2021 | $381,923 | 21.4% |
| 2022 | $448,911 | 17.8% |
| 2023 | $398,554 | 13.6% |
| 2024 | $424,798 | 12.1% |
Information for this article comes from the U.S. Department of Education. The source data is available here.
